Website Redesign Checklist
A website redesign is more than changing colors, fonts, and images. A successful redesign should make the site easier to use, easier to manage, and easier for potential customers to find.
Here’s a look at how we approached the redesign of Elemental Commercial Services.
From Squarespace to WordPress
The previous Elemental Commercial Services website was manually built on Squarespace. While the site served its purpose, the redesign created an opportunity to improve the overall structure, content, and search visibility.
The original design can be viewed as part of the redesign process to see where the site started.
The New Elemental Commercial Services Website
The new website was rebuilt using WordPress with a stronger focus on SEO and content structure.
Instead of creating only a small number of general service pages, the new site was structured around the industry issues and questions potential customers may actually search for.
This approach allowed the website to cover more relevant topics while creating dedicated pages that can serve users at different stages of their search.
What to Check During a Website Redesign
Before launching a redesigned website, review:
- Design: Does the site look professional and reflect the business?
- Mobile: Does everything work properly on phones and tablets?
- Navigation: Can visitors quickly find the information they need?
- Content: Does each page have a clear purpose?
- SEO: Are important services, topics, and search opportunities covered?
- Performance: Does the website load quickly?
- Conversion: Are calls-to-action and contact options easy to find?
- Structure: Is the site organized in a way that can grow over time?
A Redesign Should Have a Purpose
A website redesign should not simply make an old website look newer. It should create a better foundation for growth.
For Elemental Commercial Services, that meant moving from a manually built Squarespace website to a WordPress site with a more flexible structure and a stronger SEO focus.
Planning a redesign? Download our Website Redesign Checklist to make sure the important pieces aren’t overlooked.